{"id":692,"date":"2025-07-13T16:07:13","date_gmt":"2025-07-13T08:07:13","guid":{"rendered":"https:\/\/www.echoyang.tw\/enjoylife\/?p=692"},"modified":"2025-07-27T14:39:39","modified_gmt":"2025-07-27T06:39:39","slug":"digital-marketing-work","status":"publish","type":"post","link":"https:\/\/www.echoyang.tw\/enjoylife\/digital-marketing-work\/","title":{"rendered":"\u6578\u4f4d\u884c\u92b7\u5de5\u4f5c\u6709\u54ea\u4e9b\uff1f\u5982\u4f55\u9032\u5165\u9019\u7522\u696d\uff1f\u884c\u92b7\u3001\u5ee3\u544a\u3001\u50b3\u64ad\u7cfb\u7562\u696d\u8077\u6daf\u5927\u89e3\u5bc6"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

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\u6578\u4f4d\u884c\u92b7\u5de5\u4f5c\u5167\u5bb9\u5fc5\u77e5\uff1ain-house\u3001\u5ee3\u544a\u4ee3\u7406\u5546\u3001\u5a92\u9ad4\u4ee3\u7406\u5546\u3001\u5a92\u9ad4<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u6578\u4f4d\u884c\u92b7\u7c21\u55ae\u4e3b\u8981\u5206\u6210\u56db\u5927\u584a\uff1ain-house\u3001\u5ee3\u544a\u4ee3\u7406\u5546\u3001\u5a92\u9ad4\u4ee3\u7406\u5546\u3001\u5a92\u9ad4\uff0c\u95dc\u806f\u5ea6\u9ad8\u4f46\u662f\u505a\u7684\u4e8b\u60c5\u8d85\u4e0d\u540c<\/strong><\/h3>\n\n\n\n

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 In-house \u54c1\u724c\u7aef\u7684\u884c\u92b7<\/strong><\/h3>\n\n\n\n

In-house\u5c31\u662f\u300c\u54c1\u724c\u7aef\u300d\u5167\u90e8\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u4e5f\u5c31\u662f\u300c\u7532\u65b9\u300d\uff0c\u51fa\u9322\u8acb\u5225\u4eba\u5354\u52a9\u4ed6\u5011\u6253\u5ee3\u544a\u8207\u898f\u5283\u884c\u92b7\u7684\u4eba\uff0c\u5c0d\u81ea\u5df1\u7684\u54c1\u724c\u3001\u7522\u54c1\u3001\u5167\u5bb9\u3001\u5b9a\u4f4d\u8207\u65b9\u5411\u90fd\u5341\u5206\u7684\u6df1\u5165\u4e86\u89e3\uff0c\u898f\u5283\u4e00\u6574\u5e74\u54c1\u724c\u7aef\u7684\u76ee\u6a19\uff0c\u91dd\u5c0d\u6b64\u76ee\u6a19\u300c\u627e\u76f8\u95dc\u5ee0\u5546\u53bb\u63d0\u9700\u6c42\u300d\uff0c\u6b64\u884c\u70ba\u4e5f\u7a31\u4e4b\u70ba\u300cbrief\u300d\uff0c\u5e38\u898b\u7684\u5982\uff1a\u8cc7\u8a0a\u7522\u54c1x\u7881\u7b46\u96fb\u3001\u7cbe\u54c1\u9999x\u723e\u3001\u6c7d\u8eca\u4fddx\u6377\u2026\u7b49\u5927\u5bb6\u5538\u5f97\u51fa\u4f86\u7684\u54c1\u724c\uff0c\u5167\u90e8\u884c\u92b7\u4eba\u54e1\uff0c\u5c31\u662fin-house\u3002<\/p>\n\n\n\n

\u6240\u8b02\u7684\u300c\u5feb\u92b7\u54c1\u300d\uff0c\u4e5f\u7c21\u7a31FMCG\uff0c\u5168\u540d\u662f\uff1aFast Moving Consumer Goods\u5feb\u901f\u6d88\u8cbb\u54c1\uff0c\u5176\u7279\u9ede\u662f\uff1a\u58fd\u547d\u77ed\u3001\u50f9\u683c\u4f4e\u3001\u6d88\u8cbb\u901f\u5ea6\u5feb\u3001\u9700\u983b\u7e41\u8cfc\u8cb7\u7684\u5546\u54c1\uff0c\u4f8b\u5982\uff1a\u885b\u751f\u7d19\u3001\u6d17\u9aee\u7cbe\u3001\u6e05\u6f54\u5291\u3001\u98df\u54c1\u3001\u98f2\u6599\u2026\u7b49\uff0c\u570b\u5916\u8207\u53f0\u7063\u90fd\u6709\u5c08\u9580\u505a\u5feb\u92b7\u54c1\u7684\u54c1\u724c\uff0c\u63d0\u4f9b\u7d66\u5927\u773e\u6c11\u751f\u88dc\u7d66\u3002<\/p>\n\n\n\n

Advertising Agency \u5ee3\u544a\u4ee3\u7406\u5546\u30014A\u5ee3\u544a\u4ee3\u7406\u5546<\/strong><\/h3>\n\n\n\n

Advertising-Agency\u7a31\u4e4b\u70ba\u300c\u5ee3\u544a\u4ee3\u7406\u5546\u300d\uff0c\u70ba\u54c1\u724c\u7aef\u57f7\u884c\u8207\u898f\u5283\uff0c\u5354\u52a9\u54c1\u724c\u7aef\u5b8c\u6210\u4ed6\u5011\u300c\u5ee3\u544a\u5275\u610f\u8207\u5167\u5bb9\u300d\u70ba\u76ee\u6a19\u7684\u5354\u52a9\u8005\uff0c\u4e5f\u662f\u6240\u8b02\u7684\u300c\u4e59\u65b9\u300d\uff0c\u63a5\u53d7\u54c1\u724c\u7aef\u51fa\u9322\u505a\u4e8b\u7684\u4eba\uff0c\u5c0d\u5ee3\u544a\u4ee3\u7406\u5546\u4f86\u8aaa\uff0c\u4ed6\u7684\u5ba2\u6236\u5c31\u662f\u300c\u54c1\u724c\u7aef\u300d\uff0c\u4e00\u500b\u4eba\u6703\u540c\u6642\u8655\u7406\u975e\u5e38\u591a\u4e0d\u540c\u54c1\u724c\u7684\u884c\u92b7\u898f\u5283\u9700\u6c42\uff0c\u4e26\u63a5\u5230\u5404\u7a2e\u300cbrief\u300d\uff0c\u5354\u52a9\u54c1\u724c\u8a0a\u606f\u50b3\u905e\u3001\u5167\u5bb9\u898f\u5283\u3001\u5ee3\u544a\u5275\u610f\u3001\u5efa\u7f6e\u8072\u91cf\uff0c\u4f8b\u5982\uff1a\u67d0\u901f\u98df\u5e97\u9ea5x\u52de\u90fd\u662f\u70ba\u4f60\u3001\u5168x\u5c31\u662f\u4f60\u5bb6\u2026\u7b49\uff0c\u77e5\u540d\u7684\u5ee3\u544a\u4ee3\u7406\u5546\uff1a\u5967\u7f8e\u3001\u96fb\u901a\u3001\u674e\u5967\u8c9d\u7d0d\u3001\u9081\u80af\u2026\u7b49\uff0c\u4e5f\u662f\u5927\u5bb6\u5e38\u53e3\u4e2d\u8aaa\u76844A\u5ee3\u4ee3\u7406\u5546\uff0c\u4f46\u662f\uff0c\u5728\u53f0\u7063\uff0c4A\u88ab\u7a31\u70ba\u9ad8\u5c08\u696d\u3001\u670d\u52d9\u898f\u6a21\u7bc4\u570d\u5927\u3001\u64c1\u6709\u570b\u969b\u89c0\u7684\u5ee3\u544a\u516c\u53f8\uff0c\u9664\u4e86\u4e0a\u8ff0\u54c1\u724c\u4e4b\u5916\u4e5f\u6709\u4e0d\u5c11\u53f0\u7063\u81ea\u5df1\u54c1\u724c\u3002<\/p>\n\n\n\n

4A\u5ee3\u544a\u4ee3\u7406\u5546\uff0c\u5168\u540d\u662f\u7f8e\u570b\u5ee3\u544a\u4ee3\u7406\u5546\u5354\u6703(American Association of Advertising Agencies)\uff0c\u6e90\u81ea\u65bc\u7f8e\u570b\u7684\u4ee3\u7406\u5546\u5171\u540c\u7d44\u6210\u7684\u5354\u6703\uff0c\u9019\u500b\u5354\u6703\u5167\u7684\u5ee3\u544a\u4ee3\u7406\u5546\u6295\u905e\u5ee3\u544a\uff0c\u4f54\u7e3d\u9ad4\u7f8e\u570b\u5927\u591a8\u6210\u6bd4\u4f8b\u3002\u6240\u4ee5\u5728\u53f0\u7063\uff0c\u53ea\u8981\u8a72\u516c\u53f8\u662f4A\u7684\u5ee3\u544a\u4ee3\u7406\u5546\u6703\u54e1\uff0c\u65bc\u884c\u92b7\u3001\u5ee3\u544a\u754c\u90fd\u662f\u975e\u5e38\u77e5\u540d\u8207\u4ee3\u8868\u6027\u7684\u6307\u6a19\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\uff2dedia Agency \u5a92\u9ad4\u4ee3\u7406\u5546<\/strong><\/h3>\n\n\n\n

Media-Agency\u7a31\u4e4b\u70ba\u300c\u5a92\u9ad4\u4ee3\u7406\u5546\u300d\uff0c\u4e3b\u8981\u81f4\u529b\u65bc\u5a92\u9ad4\u7684\u7b56\u7565\u3001\u4f48\u5c40\u8207\u63a1\u8cb7\uff0c\u4f8b\u5982\uff1a\u5bb6\u5916\u5a92\u9ad4\u3001\u6578\u4f4d\u5a92\u9ad4\u3001\u96fb\u8996\u5a92\u9ad4\u3001\u5831\u7ae0\u96dc\u8a8c\u2026\u7b49\uff0c\u4e5f\u6703\u63a5\u53d7\u5230\u54c1\u724c\u7aef\u7684\u300cbrief\u300d\uff0c\u5354\u52a9\u54c1\u724c\u7aef\u5b8c\u6210\u4ed6\u5011\u300c\u5a92\u9ad4\u5167\u5bb9\u300d\u4f48\u5c40\u7684\u52a9\u653b\u8005\uff0c\u4e5f\u662f\u300c\u4e59\u65b9\u300d\uff0c\u63a5\u53d7\u54c1\u724c\u7aef\u51fa\u9322\u7684\u4eba\uff0c\u9700\u5c0d\u54c1\u724c\u7aef\u7684\u5a92\u9ad4\u5c6c\u6027\u719f\u6089\uff0c\u540c\u6642\u4e5f\u8981\u4e86\u89e3\u5404\u300c\u5a92\u9ad4\u300d\u7684\u7279\u9ede\u8207\u57f7\u884c\u7d30\u7bc0\uff0c\u4f8b\u5982\uff1a\u96fb\u8996\u5ee3\u544a\u600e\u9ebc\u8a08\u8cbb\u3001\u5bb6\u5916\u5a92\u9ad4\u8f38\u51fa\u898f\u683c\u3001Google\u6578\u4f4d\u884c\u92b7\u8981\u600e\u9ebc\u9078\u64c7\u3001Meta\u8981\u7528\u4ec0\u9ebc\u5ee3\u544a\u5f62\u5f0f\u2026\u7b49\uff0c\u90fd\u662f\u5a92\u9ad4\u4ee3\u7406\u5546\u7684\u5de5\u4f5c\u5167\u5bb9\u8207\u5c08\u696d\u9818\u57df\u3002<\/p>\n\n\n\n

\uff2dedia \u5a92\u9ad4<\/strong>\u7aef\u7684\u884c\u92b7<\/h3>\n\n\n\n

Media\u7a31\u4e4b\u70ba\u300c\u5a92\u9ad4\u7aef\u300d\uff0c\u4e3b\u8981\u81f4\u529b\u65bc\u81ea\u5bb6\u5a92\u9ad4\u7522\u54c1\uff0c\u4f8b\u5982\uff1a\u4e2dx\u96fb\u5b50\u5831\u3001\u6771x\u65b0\u805e\u7db2\u3001\u9060x\u96dc\u8a8c\u3001\u5929x\u96dc\u8a8c\u3001\u4e09x\u96fb\u8996\u53f0\u7b49\uff0c\u5c0d\u65bc\u81ea\u5bb6\u5a92\u9ad4\u8207\u54c1\u724c\u7684\u5408\u4f5c\u65b9\u5f0f\u719f\u7a14\uff0c\u4f8b\u5982\uff1a\u5ee3\u7de8\u7a3f(\u4e5f\u5c31\u662f\u82b1\u9322\u5beb\u6210\u65b0\u805e\u5f62\u5f0f\uff0c\u4f46\u4e8b\u5be6\u4e0a\u662f\u5ee3\u544a\u6587)\u3001\u63a1\u8a2a\u51fa\u6a5f\u3001\u7db2\u7ad9\u520a\u767b\u7248\u4f4d\u5408\u4f5c\u2026\u7b49\uff0c\u5b8c\u6210\u54c1\u724c\u7aef\u6216\u4ee3\u7406\u5546\u7684\u9700\u6c42\u3002\u6b64\u5916\u5982\u679c\u662f\u50cfGoogle\u3001Meta\u7b49\u6578\u4f4d\u5a92\u9ad4\u5ee3\u544a\u6295\u653e\uff0c\u5c31\u9700\u8981\u627e\u5a92\u9ad4\u4ee3\u7406\u5546\u9032\u884c\u4ee3\u64cd\uff0c\u4ea6\u6216\u662f\u54c1\u724c\u81ea\u5df1\u672c\u8eab\u6709\u6578\u4f4d\u5a92\u9ad4\u7684\u90e8\u9580\u53bb\u57f9\u990a\u5ee3\u544a\u64cd\u4f5c\u4eba\u54e1\u3002<\/p>\n\n\n\n

\u6311\u9078\u9069\u5408\u81ea\u5df1\u7684\u6578\u4f4d\u884c\u92b7\u5de5\u4f5c\u5f88\u91cd\u8981\uff0c\u4e0d\u7ba1\u54ea\u4e00\u65b9\u90fd\u6709\u5176\u5c08\u7cbe\u7684\u7279\u9ede\u8207\u8a13\u7df4<\/strong><\/h3>\n\n\n\n
\u7279\u9ede\/\u4e0d\u540c\u884c\u92b7\u8077\u4f4d<\/strong><\/td>In-house \u54c1\u724c\u7aef\u884c\u92b7<\/strong><\/td>Advertising Agency\u5ee3\u544a\u4ee3\u7406\u5546<\/strong><\/td>\uff2dedia Agency \u5a92\u9ad4\u4ee3\u7406\u5546<\/strong><\/td>\uff2dedia \u5a92\u9ad4\u7aef\u884c\u92b7<\/strong><\/td><\/tr>
\u89d2\u8272<\/strong><\/td>\u7532\u65b9\uff08\u51fa\u9322\uff09<\/td>\u4e59\u65b9\uff08\u6536\u9322\uff09<\/td>\u4e59\u65b9\uff08\u6536\u9322\uff09<\/td>\u4e59\u65b9\uff08\u6536\u9322\uff09<\/td><\/tr>
\u5de5\u4f5c\u5167\u5bb9<\/strong><\/td>\u81ea\u5bb6\u7522\u54c1\u7684\u7522\u54c1\u3001\u7279\u8272\u3001\u6750\u8cea\u3001\u5167\u5bb9\u3001\u6cd5\u898f\u7b49\u6df1\u5ea6\u4e86\u89e3<\/td>\u5ee3\u544a\u5275\u610f\u3001\u5167\u5bb9\u767c\u60f3\u3001\u8996\u89ba\u8a2d\u8a08\u7b49\uff0c\u5354\u52a9\u54c1\u724c\u5167\u5bb9\u898f\u5283\u8207\u57f7\u884c<\/td>\u5a92\u9ad4\u4f48\u5c40\u8207\u64cd\u4f5c\u3001\u5354\u52a9\u54c1\u724c\u5728\u5a92\u9ad4\u6e20\u9053\u7684\u7b56\u7565\u8207\u5c55\u73fe<\/td>\u4e86\u89e3\u81ea\u5bb6\u5a92\u9ad4\u7684\u7522\u54c1\u3001\u7279\u8272\u3001\u904b\u4f5c\u8207\u898f\u683c\uff0c\u5354\u52a9\u54c1\u724c\u6216\u4ee3\u7406\u5546\u7522\u88fd\u5167\u5bb9<\/td><\/tr>
\u7279\u9ede<\/strong><\/td>\u5c0d\u65bc\u55ae\u4e00\u54c1\u724c\u7684\u7522\u696d\u904b\u4f5c\u3001\u6a5f\u5236\u8207\u9700\u6c42\u6df1\u5ea6\u4e86\u89e3<\/td>\u4e86\u89e3\u4e0d\u540c\u7522\u696d\u300c\u54c1\u724c\u7aef\u5ee3\u544a\u9700\u6c42\u8207\u7279\u8272\u300d\uff0c\u5c08\u7cbe\u65bc\u65bc\u5ee3\u544a\u5275\u610f\u3001\u767c\u60f3\u3001\u898f\u5283\u8207\u57f7\u884c\u7a0b\u5ea6\u9ad8<\/td>\u4e86\u89e3\u4e0d\u540c\u7522\u696d\u300c\u54c1\u724c\u7aef\u7684\u5a92\u9ad4\u9700\u8207\u4f48\u5c40\u300d\uff0c\u5c08\u7cbe\u65bc\u5a92\u9ad4\u7684\u7279\u8272\u3001\u7b56\u7565\u3001\u898f\u5283\u8207\u57f7\u884c\u7a0b\u5ea6\u9ad8<\/td>\u63a5\u6536\u300c\u54c1\u724c\u65b9\u300d\u8207\u300c\u4ee3\u7406\u5546\u300d\u7684\u9700\u6c42\u9032\u5165\u57f7\u884c\u8207\u88fd\u4f5c<\/td><\/tr>
\u672a\u4f86\u6027<\/strong><\/td>\u8f49\u63db\u5230\u300c\u540c\u7522\u696d\u4e0d\u540c\u54c1\u724c\u300d\u7684\u6a5f\u6703\u9ede\u9ad8\uff0c\u5982\u679c\u8981\u8f49\u63db\u5230\u300c\u4e0d\u540c\u7522\u696d\u300d\u7684\u6a5f\u6703\u9ede\u8f03\u4f4e\uff0c\u9078\u64c7\u6027\u6709\u9650<\/td>\u8f49\u63db\u5230\u300c\u6709\u63a5\u89f8\u904e\u7684\u7522\u696d\u5225\u300d\u7576\u54c1\u724c\u884c\u92b7\u7684\u6a5f\u6703\u9ede\u9ad8\uff0c\u9078\u64c7\u6027\u5ee3
 
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\u85aa\u8cc7<\/strong><\/td>\u56fa\u5b9a\u85aa\uff0c\u8d77\u85aa\u8f03\u9ad8\uff0c\u5916\u5546\u7684\u54c1\u724c\u7aef\u85aa\u8cc7\u6c34\u6e96\u66f4\u512a\u6e25<\/td>\u56fa\u5b9a\u85aa\uff0c\u8d77\u85aa\u666e\u901a\uff0c\u5927\u591a\u63d0\u4f9b\u984d\u5916\u734e\u91d1\u5236\u5ea6<\/td>\u56fa\u5b9a\u85aa\uff0c\u8d77\u85aa\u666e\u901a\uff0c\u5927\u591a\u63d0\u4f9b\u984d\u5916\u734e\u91d1\u5236\u5ea6<\/td>\u56fa\u5b9a\u85aa\uff0c\u8d77\u85aa\u8f03\u666e\u901a<\/td><\/tr>
\u5de5\u4f5c\u6642\u9577<\/strong><\/td>\u96a8\u6a94\u671f\u6642\u9593\u6ce2\u52d5\uff0c\u5de5\u6642\u8f03\u597d\u63a7\u5236<\/td>\u96a8\u6a94\u671f\u6642\u9593\u6ce2\u52d5\uff0c\u5de5\u6642\u96e3\u63a7\u5236<\/td>\u96a8\u6a94\u671f\u6642\u9593\u6ce2\u52d5\uff0c\u5de5\u6642\u96e3\u63a7\u5236<\/td>\u96a8\u6a94\u671f\u6642\u9593\u6ce2\u52d5\uff0c\u5de5\u6642\u8f03\u56fa\u5b9a<\/td><\/tr><\/tbody><\/table>
(\u4ee5\u4e0a\u8868\u683c\u70ba\u7248\u4e3b\u7684\u7d93\u6b77\u6240\u6574\u7406\u51fa\u4f86\u5167\u5bb9\uff0c\u6bcf\u9593\u516c\u53f8\u4e0d\u540c\uff0c\u6b64\u70ba\u5927\u6982\u65b9\u5411\uff0c\u7121\u6cd5\u6db5\u84cb\u8207\u4ee3\u8868\u6240\u6709\u516c\u53f8\u8207\u7522\u696d)<\/figcaption><\/figure>\n\n\n\n

\u6bcf\u4e00\u7a2e\u90fd\u6709\u5176\u7279\u8272\u512a\u52e2\uff0c\u5728\u54c1\u724c\u7aef\u6703\u719f\u7a14\u8a72\u7522\u696d\u5225\u7684\u5167\u5bb9\uff0c\u85aa\u8cc7\u4e00\u958b\u59cb\u8f03\u9ad8\uff0c\u4f46\u662f\u672a\u4f86\u8981\u8f49\u8df3\u7684\u6a5f\u6703\u76f8\u5c0d\u8f03\u7a84\uff0c\u63a8\u85a6\u8f49\u8df3\u5230\u719f\u6089\u7684\u7522\u696d\u5225\uff0c\u6210\u529f\u7684\u6a5f\u7387\u8f03\u9ad8\uff0c\u4f8b\u5982\uff1a\u539f\u672c\u5728\u672c\u571f\u5feb\u92b7\u54c1\u54c1\u724c\uff0c\u4e4b\u5f8c\u8f49\u8df3\u5916\u5546\u7684\u5feb\u92b7\u54c1\u54c1\u724c\uff0c\u4f46\u8981\u5f9e\u5feb\u6d88\u54c1\u8f49\u8df3\u5230\u91d1\u878d\u3001\u8cc7\u8a0a\u7522\u696d\u5c31\u6bd4\u8f03\u4e0d\u5bb9\u6613\u3002<\/p>\n\n\n\n

\u4ee3\u7406\u5546\u56e0\u70ba\u672c\u8eab\u63a5\u89f8\u7684\u5ba2\u6236\u591a\u5143\uff0c\u6240\u4ee5\u672a\u4f86\u8981\u8f49\u8df3\u5230\u4e0d\u540c\u7684\u4ee3\u7406\u5546\uff0c\u4ea6\u6216\u662f\u54c1\u724c\u7aef\u7684\u884c\u92b7\u90fd\u975e\u5e38\u6709\u6a5f\u6703\uff0c\u5ee3\u544a\u4ee3\u7406\u5546\u8a13\u7df4\u51fa\u4f86\u504f\u5411\u5275\u610f\u3001\u5167\u5bb9\u3001\u6574\u5408\u884c\u92b7\uff0c\u56e0\u70ba\u540c\u6642\u9700\u8981\u9762\u5c0d\u54c1\u724c\u7aef\uff0c\u53c8\u9700\u8981\u5c0d\u5275\u610f\u7684\u88fd\u4f5c\u5718\u968a\uff0c\u6240\u4ee5\u8017\u7684\u5de5\u6642\u9577\uff0c\u4e0d\u8ad6\u662f\u5f71\u97f3\u62cd\u651d\u9084\u662f\u5716\u6587\u7684\u767c\u60f3\u88fd\u4f5c\uff0c\u90fd\u9700\u8981\u4e09\u65b9\u6e9d\u901a\uff08\u5167\u90e8\u3001\u54c1\u724c\u7aef\u3001\u88fd\u4f5c\u516c\u53f8\uff09\u3002<\/p>\n\n\n\n

\u5a92\u9ad4\u4ee3\u7406\u5546\u5c08\u6ce8\u65bc\u5a92\u9ad4\u4f48\u5c40\u3001\u591a\u6e20\u9053\u7684\u7b56\u7565\u898f\u5283\uff0c\u4e5f\u540c\u6a23\u9700\u8981\u4e09\u65b9\u6e9d\u901a\uff08\u5167\u90e8\u3001\u54c1\u724c\u7aef\u3001\u5a92\u9ad4\u516c\u53f8\uff09\uff0c\u6240\u4ee5\u8017\u7684\u5de5\u6642\u4e5f\u4e0d\u77ed\uff0c\u751a\u81f3\u5728\u66f4\u65e9\u671f\u6642\uff0c\u54c1\u724c\u6703\u767c\u9700\u6c42\u7d66\u5ee3\u544a\u4ee3\u7406\u5546\uff0c\u4e4b\u5f8c\u5275\u610f\u7522\u751f\u5f8c\u9032\u884c\u5716\u6587\u6216\u662f\u5f71\u97f3\u88fd\u4f5c\uff0c\u518d\u627e\u5a92\u9ad4\u4ee3\u7406\u5546\uff0c\u9032\u884c\u5c08\u696d\u5a92\u9ad4\u6e20\u9053\u7684\u4f48\u5c40\uff0c\u4f46\u76ee\u524d\u5ee3\u544a\u4ee3\u7406\u5546\u8207\u5a92\u9ad4\u4ee3\u7406\u5546\u4e4b\u9593\u7684\u689d\u754c\u7dda\u5df2\u7d93\u8d8a\u4f86\u8d8a\u6a21\u7cca\uff0c\u53ef\u80fd\u90fd\u6703\u6a6b\u8de8\u8207\u6db5\u84cb\u5230\u5f7c\u6b64\u5de5\u4f5c\u5167\u5bb9\uff0c\u4f46\u672c\u8cea\u7684\u5c08\u7cbe\u5ea6\u65b9\u9762\uff0c\u4f9d\u820a\u9084\u662f\u6709\u5dee\u7570\u6027\u3002<\/p>\n\n\n\n

\u5a92\u9ad4\u7684\u90e8\u5206\u55ae\u7d14\u8a31\u591a\uff0c\u4e5f\u5c31\u662f\u96fb\u8996\u53f0\u3001\u5831\u7ae0\u96dc\u8a8c\u3001\u5bb6\u5916\u5a92\u9ad4\u7b49\uff0c\u4e0d\u8ad6\u662f\u7dda\u4e0a\u7684\u6578\u4f4d\u5ee3\u544a\u9084\u662f\u7dda\u4e0b\u5be6\u9ad4\u5ee3\u544a\uff0c\u90fd\u53ef\u80fd\u6703\u9047\u5230\u54c1\u724c\u7aef\u8207\u4ee3\u7406\u5546\u4f86\u7684\u9700\u6c42\uff0c\u5c31\u9032\u5165\u57f7\u884c\uff0c\u5373\u4fbf\u662f\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u5230\u81ea\u5bb6\u5e73\u53f0\u7248\u4f4d\uff0c\u4e5f\u662f\u6e9d\u901a\u5f8c\u5c31\u958b\u59cb\u6295\u653e\uff0c\u76f8\u8f03\u65bc\u4ee3\u7406\u5546\uff0c\u5c11\u4e86\u4e00\u4e9b\u4f86\u56de\u6e9d\u901a\u7684\u8017\u6642\uff0c\u6642\u9593\u638c\u63e1\u4e0a\u66f4\u56fa\u5b9a\u3002<\/p>\n\n\n\n

\u6578\u4f4d\u5a92\u9ad4\u5de5\u4f5c\u5728\u300c\u54c1\u724c\u7aef\u300d\u3001\u300c\u4ee3\u7406\u5546\u7aef\u300d\u3001\u300c\u5a92\u9ad4\u300d\u5404\u6709\u4ec0\u9ebc\u6a23\u7684\u8077\u4f4d<\/strong><\/h2>\n\n\n\n

In house \u54c1\u724c\u7aef\u7684\u6578\u4f4d\u5a92\u9ad4\u5de5\u4f5c\u8077\u4f4d<\/strong><\/h3>\n\n\n\n

\u5927\u81f4\u4e0a\u9084\u6703\u5340\u5206\u516c\u53f8\u7684\u670d\u52d9\u5167\u5bb9\u6216\u662f\u7522\u54c1\uff0c\u662fBusiness to Business\u7c21\u7a31(BtoB\u3001B2B)\uff0c\u9084\u662fBusiness to Consumer\u7c21\u7a31(BtoC\u3001B2C)\uff0c\u4e5f\u5c31\u662f\u5c0d\u8c61\u662f\u4f01\u696d\u7aef(B2B)\u9084\u662f\u6d88\u8cbb\u8005\u7aef(B2C)\u3002<\/p>\n\n\n\n

\u5982\u679c\u662f\u4f01\u696d\u7aefBusiness to Business\uff0c\u9700\u8981\u8003\u616e\u5230\u4f01\u696d\u904b\u4f5c\u7684\u5be6\u8cea\u9700\u6c42\uff0c\u5305\u542b\u516c\u53f8\u904b\u4f5c\u6642\u9700\u8981\u7684\u529f\u80fd\u9762\u3001\u662f\u5426\u6709\u6548\u63d0\u5347\u6548\u80fd\u3001\u89e3\u6c7a\u904b\u884c\u554f\u984c\u3001\u964d\u4f4e\u6210\u672c\u7b49\u5404\u7a2e\u9762\u5411\uff0c\u76f8\u5c0d\u7684\u5c08\u696d\u7a0b\u5ea6\u9ad8\uff0c\u5c24\u5176\u662f\u50cf\u6280\u8853\u3001\u65b9\u6848\u6216\u662f\u7cfb\u7d71\u5c0e\u5165\u3002<\/p>\n\n\n\n

\u76ee\u6a19\u5982\u679c\u662f\u6d88\u8cbb\u8005\u7aefBusiness to Consumer\uff0c\u6703\u8003\u616e\u5230\u6d88\u8cbb\u884c\u70ba\u3001\u7fd2\u6163\u3001\u611b\u597d\u3001\u9700\u6c42\uff0c\u751a\u81f3\u7bc0\u6176\u8207\u5047\u65e5\u7b49\u591a\u7a2e\u8b8a\u6578\uff0c\u7522\u88fd\u5f8c\u900f\u904e\u6578\u4f4d\u5a92\u9ad4\u5a92\u66dd\u5149\u5c0e\u6d41\uff0c\u56e0\u9031\u671f\u8f03\u77ed\uff0c\u8cfc\u8cb7\u91d1\u984d\u4f4e\uff0c\u8b1b\u6c42\u5275\u610f\u3001\u6548\u7387\u3001\u591a\u6a23\u6027\u3001\u7cbe\u51c6\u5ea6\u3001\u6578\u64da\u65b9\u5411\u7814\u7a76\u2026\u7b49\u591a\u6a23\u5316\u8003\u91cf\uff0c\u6240\u4ee5\u66f4\u5177\u6311\u6230\u6027\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In house \u54c1\u724c\u7aef\uff0d\u54c1\u724c\u884c\u92b7\u5c08\u54e1\/\u54c1\u724c\u884c\u92b7\u4f01\u5283\uff08\u4ee5B2C\u70ba\u8209\u4f8b\uff09<\/strong><\/h4>\n\n\n\n

\u4e3b\u8981\u91dd\u5c0d\u54c1\u724c\u9032\u884c\u5e74\u5ea6\u898f\u5283\uff0c\u5f9e\u66dd\u5149\u3001\u92b7\u552e\u3001\u6d3b\u52d5\u3001\u65b0\u54c1\u3001\u7bc0\u6176\u2026\u7b49\u591a\u7a2e\u9762\u5411\u5168\u90e8\u90fd\u5305\u8fa6\uff0c\u7528\u6578\u4f4d\u5a92\u9ad4\u6e20\u9053\u5275\u9020\u54c1\u724c\u6bcf\u5e74\u7684\u8072\u91cf\uff0c\u52a0\u5f37\u6d88\u8cbb\u8005\u5c0d\u6b64\u54c1\u724c\u7684\u8a8d\u8b58\uff0c\u8861\u91cf\u6307\u6a19\u53ef\u80fd\u662f\u66dd\u5149\u5c0e\u6d41\u3001\u6703\u54e1\u6578\u3001\u8ffd\u8e64\u4eba\u6578\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u7b49\uff0c\u662f\u5426\u76f8\u8f03\u65bc\u53bb\u5e74\u6709\u6240\u6210\u9577\u8207\u7dad\u6301\uff0c\u5982\u679c\u6709\u6d88\u9000\u5c31\u5fc5\u9808\u627e\u51fa\u539f\u56e0\uff0c\u9032\u884c\u512a\u5316\u8207\u8abf\u6574\u3002<\/p>\n\n\n\n

In house \u54c1\u724c\u7aef\uff0d\u7522\u54c1\u884c\u92b7\u5c08\u54e1\/\u7522\u54c1\u884c\u92b7\u4f01\u5283\uff08\u4ee5B2C\u70ba\u8209\u4f8b\uff09<\/strong><\/h4>\n\n\n\n

\u516c\u53f8\u5167\u6709\u8a31\u591a\u4e0d\u540c\u7522\u54c1\u7dda\uff0c\u4f8b\u5982\uff1a\u98df\u54c1\u3001\u4fdd\u5065\u54c1\u3001\u98f2\u6599\u7b49\u90fd\u6709\uff0c\u50cf\u662f\u9032\u5165\u5230\u4fdd\u5065\u54c1\u7522\u54c1\u7dda\u5f8c\uff0c\u5c31\u6703\u5b78\u7fd2\u8a72\u4fdd\u5065\u54c1\u7684\u76f8\u95dc\u77e5\u8b58\uff0c\u4e26\u4e14\u91dd\u5c0d\u5176\u7522\u54c1\u9032\u884c\u5e74\u5ea6\u7684\u898f\u5283\uff0c\u9664\u4e86\u73fe\u5834\u5be6\u9ad4\u6d3b\u52d5\u5916\uff0c\u8de8\u90e8\u9580\u7d50\u5408\u7dda\u4e0a\u793e\u7fa4\u5a92\u9ad4\u767c\u6587\u3001\u53e3\u7891\u8ad6\u58c7\u5275\u9020\u5546\u54c1\u5546\u91cf\uff0c\u52a0\u5f37\u6b64\u7522\u54c1\u7684\u92b7\u552e\u696d\u7e3e\u8207\u6d88\u8cbb\u8005\u5c0d\u65bc\u6b64\u7522\u54c1\u7684\u4fe1\u4efb\u8207\u9ecf\u8457\u5ea6\uff0c\u6700\u7d42\u5e0c\u671b\u589e\u52a0\u5fe0\u5be6\u7684\u5ba2\u6236\u8207\u6703\u54e1\u5b9a\u671f\u8cfc\u8cb7\u7522\u54c1\uff0c\u5e36\u4f86\u826f\u597d\u6536\u76ca\u3002<\/p>\n\n\n\n

In house \u54c1\u724c\u7aef\uff0d\u6d3b\u52d5\u4f01\u5283\uff08\u4ee5B2C\u70ba\u8209\u4f8b\uff09<\/strong><\/h4>\n\n\n\n

\u54c1\u724c\u6703\u9700\u8981\u589e\u52a0\u80fd\u898b\u5ea6\u8207\u66dd\u5149\uff0c\u5c46\u6642\u6703\u627e\u660e\u661f\u85dd\u4eba\u3001\u78ba\u5b9a\u5834\u5730\u6642\u9593\u7b49\uff0c\u4e26\u767c\u63ee\u516c\u95dc\u90e8\u9580\u7684\u529b\u91cf\uff0c\u900f\u904e\u7dda\u4e0a\u5ba3\u50b3\u5f15\u5c0e\u5230\u7dda\u4e0b\u53c3\u52a0\u6d3b\u52d5\uff0c\u6216\u662f\u7dda\u4e0b\u5f15\u5c0e\u5230\u7dda\u4e0a\u5831\u540d\uff0c\u767c\u5e03\u5ee3\u7de8\u7a3f\u627e\u5a92\u9ad4\u8a18\u8005\u63a1\u8a2a\u7b49\uff0c\u591a\u6a23\u5316\u7684\u5448\u73fe\u8207\u8209\u8fa6\u6d3b\u52d5\u3002<\/p>\n\n\n\n

In house \u54c1\u724c\u7aef\uff0d\u96fb\u5546\u884c\u92b7\u5c08\u54e1\uff08\u4ee5B2C\u70ba\u8209\u4f8b\uff09<\/strong><\/h4>\n\n\n\n

\u96fb\u5b50\u5546\u52d9\u90e8\u9580\u6700\u4e3b\u8981\u5728\u65bc\u300c\u8b8a\u73fe\u80fd\u529b\u300d\uff0c\u76f4\u63a5\u900f\u904e\u7dda\u4e0a\u8cfc\u8cb7\u8f49\u8b8a\u70ba\u696d\u7e3e\uff0c\u642d\u914d\u6d3b\u52d5\u3001\u65b0\u54c1\u3001\u7bc0\u6176\u7b49\u5408\u4f75\u9032\u884c\uff0c\u6703\u548c\u516c\u53f8\u5167\u90e8\u7684\u5176\u4ed6\u90e8\u9580\u5408\u4f5c\uff0c\u540c\u6b65\u9032\u884c\u63a8\u5ee3\u7522\u54c1\u6216\u662f\u54c1\u724c\uff0c\u4e5f\u662f\u9019\u500b\u8077\u4f4d\u6700\u91cd\u8981\u5167\u5bb9\u3002<\/p>\n\n\n\n

In house \u54c1\u724c\u7aef\uff0d\u793e\u7fa4\u3001\u5f71\u97f3\u4f01\u5283\uff08\u4ee5B2C\u70ba\u8209\u4f8b\uff09<\/strong><\/h4>\n\n\n\n

\u56e0\u70ba\u73fe\u5728\u7684\u8cc7\u8a0a\u91cf\u591a\u5143\u767c\u9054\uff0c\u6d88\u8cbb\u8005\u53ef\u4ee5\u900f\u904e\u4e0d\u540c\u5a92\u9ad4\u6e20\u9053\u9032\u884c\u53c3\u8207\uff0c\u5c24\u5176\u662f\u793e\u7fa4\u7684\u53c3\u8207\uff0c\u4e5f\u662f\u8fd1\u5e7e\u5e74\u4f86\u54c1\u724c\u7aef\u8d8a\u4f86\u8d8a\u91cd\u8996\u7684\uff0c\u5305\u542b\u65e5\u5e38\u7c89\u7d72\u5c08\u9801\u767c\u6587\u56de\u6587\u3001\u5f71\u97f3\u7d20\u6750\u63a8\u5ee3\u3001\u76f4\u64ad\u6d3b\u52d5\u3001\u5c0f\u7de8\u79c1\u8a0a\u56de\u8986\u7b49\uff0c\u751a\u81f3\u884d\u4f38\u5230\u8ad6\u58c7\u5a92\u9ad4(\u4f8b\u5982 PTT\u3001 Dcard\u7b49\u8a0e\u8ad6)\uff0c\u90fd\u662f\u793e\u7fa4\u4f01\u5283\u7684\u5de5\u4f5c\u5167\u5bb9\u3002\u7576\u7136\u4e5f\u53ef\u80fd\u8de8\u90e8\u9580\u5230\u54c1\u724c\u3001\u7522\u54c1\u90e8\u9032\u884c\u6e9d\u901a\u8207\u5408\u4f5c\u3002<\/p>\n\n\n\n

Agency \u5ee3\u544a\u4ee3\u7406\u5546\/\u5a92\u9ad4\u4ee3\u7406\u5546\u7684\u6578\u4f4d\u5a92\u9ad4\u5de5\u4f5c\u8077\u4f4d<\/strong><\/h3>\n\n\n\n

\u5a92\u9ad4\u4ee3\u7406\u5546\u8207\u5ee3\u544a\u4ee3\u7406\u5546\u505a\u7684\u4e8b\u60c5\uff0c\u90e8\u5206\u96f7\u540c\uff0c\u5c08\u7cbe\u537b\u4e0d\u4e00\u6a23\uff0c\u5e38\u898b\u5230\u8077\u7a31\u8207\u540d\u7a31\u4e00\u6a23\uff0c\u4f46\u5de5\u4f5c\u5167\u5bb9\u56e0\u70ba\u516c\u53f8\u5c6c\u6027\u800c\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u5171\u540c\u76ee\u6a19\u9084\u662f\u670d\u52d9\u54c1\u724c\u7aef\u70ba\u4e3b\uff0c\u4ee5\u4e0b\u5206\u4eab\u4e3b\u8981\u8077\u4f4d\u5167\u5bb9<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Advertising Agency \u5ee3\u544a\u4ee3\u7406\u5546<\/strong><\/h3>\n\n\n\n

\u5ee3\u544a\u4ee3\u7406\u5546-\u5ee3\u544a\u696d\u52d9\u3001\u5ee3\u544a\u57f7\u884c<\/strong><\/h4>\n\n\n\n

\u7a31\u4e4b\u70ba\u5ee3\u544aAE(Account Executive)\u300c\u696d\u52d9\u300d\u4e3b\u8981\u662f\u5c0d\u63a5\u54c1\u724c\u7aef\u884c\u92b7\u7a97\u53e3\uff0c\u62ff\u5230brief\u5f8c\u5354\u52a9\u54c1\u724c\u7aef\u9032\u884c\u63d0\u6848\u898f\u5283\uff0c\u8207\u5ba2\u6236\u9032\u884c\u6e9d\u901a\u3001\u63d0\u6848\u3001\u57f7\u884c\uff0c\u4e5f\u662f\u5c08\u6848\u7ba1\u7406\u7684\u8ca0\u8cac\u4eba\uff0c\u9700\u8655\u7406\u6bcf\u500b\u7d30\u7bc0\u8207\u4e8b\u4ef6\u7684\u61c9\u8b8a\uff0c\u6b64\u5916\u6709\u4e9b\u516c\u53f8\u7684\u5ee3\u544a\u696d\u52d9\u9700\u964c\u751f\u958b\u767c\u54c1\u724c\u65b9\uff0c\u4e26\u4e14\u80a9\u8ca0\u696d\u7e3e\u7684\u58d3\u529b\u3002<\/p>\n\n\n\n

\u5ee3\u544a\u4ee3\u7406\u5546-\u5275\u610f<\/strong><\/h4>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\uff2dedia Agency \u5a92\u9ad4\u4ee3\u7406\u5546<\/strong><\/h3>\n\n\n\n

\u5a92\u9ad4\u4ee3\u7406\u5546-\u5a92\u9ad4\u4f01\u5283<\/strong><\/h4>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\uff2dedia \u5a92\u9ad4\u7aef<\/strong><\/h3>\n\n\n\n

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