{"id":642,"date":"2025-07-04T00:10:56","date_gmt":"2025-07-03T16:10:56","guid":{"rendered":"https:\/\/www.echoyang.tw\/enjoylife\/?p=642"},"modified":"2025-07-04T19:12:24","modified_gmt":"2025-07-04T11:12:24","slug":"communication-spiral-of-silence","status":"publish","type":"post","link":"https:\/\/www.echoyang.tw\/enjoylife\/communication-spiral-of-silence\/","title":{"rendered":"\u300c\u6c89\u9ed8\u87ba\u65cb\u300d\u5bb3\u6015\u8207\u5927\u90e8\u5206\u4eba\u89c0\u9ede\u4e0d\u540c\uff01\u4e5f\u6210\u70ba\u4e86\u6c89\u9ed8\u7684\u87ba\u65cb"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

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\u6c89\u9ed8\u87ba\u65cb\u8d77\u6e90<\/strong><\/h2>\n\n\n\n

\u6c89\u9ed8\u87ba\u65cb\u7406\u8ad6(Spiral of Silence)\u4f5c\u8005-\u5fb7\u570b\u7684\u653f\u6cbb\u5bb6\u300c\u4f0a\u8389\u838e\u767d\u30fb\u8afe\u723e\uff0d\u7d10\u66fc\u300d<\/strong><\/h3>\n\n\n\n

\u8afe\u723e-\u7d10\u66fc(Elisabeth Noelle-Neumann) 1916-2010 \uff0c\u5fb7\u570b\u7684\u653f\u6cbb\u3001\u65b0\u805e\u50b3\u64ad\u5b78\u5bb6\u8005\uff0c\u66fe\u7d93\u65bc1937\u5e74\u8d74\u7f8e\u54e5\u502b\u6bd4\u4e9e\u5927\u5b78\u8207\u5bc6\u8607\u91cc\u5927\u5b78\u7814\u7a76\u3002\u4e26\u65bc1940\u5e74\u53d6\u5f97\u535a\u58eb\u5b78\u4f4d\uff0c\u5f8c\u7e8c\u4e3b\u8981\u8457\u91cd\u5728\u7814\u7a76\u516c\u5171\u8f3f\u8ad6\u3001\u6c11\u4e3b\u76f8\u95dc\u3001\u6c11\u610f\u8abf\u67e5\u7b49\u653f\u6cbb\u7684\u8b70\u984c\uff0c\u5c0d\u65bc\u5a92\u9ad4\u7814\u7a76\u3001\u653f\u6cbb\u3001\u793e\u6703\u5b78\u7b49\u5f71\u97ff\u6df1\u9060\u3002<\/p>\n\n\n\n

\u6c89\u9ed8\u87ba\u65cb\u7406\u8ad6(Spiral of Silence)\u8d77\u6e90-\u9078\u8209\u8207\u6c11\u610f<\/strong><\/h3>\n\n\n\n

\u8d77\u6e90\u65bc\u6700\u65e91965\u5e74\u7684\u897f\u5fb7\u5927\u9078\uff0c\u7576\u6642\u9078\u8209\u7d50\u679c\u51fa\u4f86\u662f\u7531\u57fa\u793e\u59d0\u59b9\u9ee8(CDU\/CSU)\u5b8c\u52dd\u793e\u6c11\u9ee8(SPD)\uff0c\u4f46\u662f\u5728\u5f8c\u7e8c1970\u548c1972\u5e74\u6642\u8abf\u67e5\u767c\u73fe\uff0c\u6c11\u773e\u8aaa\u81ea\u5df1\u6295\u7d66(CDU\/CSU)\u7684\u9019\u500b\u6bd4\u4f8b\uff0c\u537b\u9010\u5e74\u4e0b\u964d\u3002\u4e26\u4e14\u53c8\u5f9e\u4e00\u4f4d\u5973\u5b78\u751f\u7684\u884c\u70ba\u555f\u767c\uff0c\u767c\u73fe\u5979\u65e9\u4e0a\u5728\u593e\u514b\u5225\u4e86(CDU\/CSU)\u652f\u6301\u7684\u5fbd\u7ae0\uff0c\u4f46\u4e0b\u5348\u5c31\u4e0d\u518d\u914d\u6234\uff0c\u539f\u56e0\u662f\u5973\u751f\u5b78\u53d7\u4e0d\u4e86\u7570\u6a23\u773c\u5149\u3002\u56e0\u6b64\u53ef\u4ee5\u63a8\u8ad6(SPD)\u7576\u6642\u8072\u52e2\u5f88\u5927\uff0c\u9020\u6210(CDU\/CSU)\u652f\u6301\u8005\u4e0d\u6562\u52c7\u65bc\u8868\u9054\u81ea\u5df1\uff0c\u56e0\u800c\u8abf\u67e5\u624d\u6703\u767c\u73fe\u70ba\u4f55\u7576\u6642\u6295\u7d66(CDU\/CSU)\u7684\u4eba\u6578\uff0c\u6bd4\u4f8b\u9010\u5e74\u4e0b\u964d\u3002<\/p>\n\n\n\n

\u53e6\u5916\u5f9e\u5176\u4ed6\u5b78\u751f\u904b\u52d5\u4e2d\u66f4\u7372\u5f97\u555f\u767c\uff0c\u7576\u6642\u5206\u6210\u201c\u652f\u6301\u201d\u8ddf\u201c\u4e0d\u652f\u6301\u201d\u5169\u6d3e\u4eba\uff0c\u96d6\u7136\u201c\u4e0d\u652f\u6301\u201d\u6d3e\u7684\u4eba\u662f\u4f54\u5c11\u6578\uff0c\u4f46\u4ed6\u5011\u614b\u5ea6\u7a4d\u6975\u3001\u767c\u8868\u6f14\u8ad6\u3001\u5ee3\u767c\u50b3\u55ae\u3001\u5927\u8086\u9f13\u8b5f\u4eba\uff0c\u5f62\u6210\u4e00\u80a1\u5f37\u5927\u7684\u8072\u52e2\uff0c\u6700\u5f8c\u4f7f\u201c\u652f\u6301\u201d\u6d3e\u7684\u4eba\u8d8a\u4f86\u8d8a\u6c89\u9ed8\uff0c\u9019\u500b\u82071965\u5e74\u897f\u5fb7\u5927\u9078\u6709\u540c\u6a23\u72c0\u6cc1\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6c89\u9ed8\u87ba\u65cb\u7406\u8ad6(Spiral of Silence)\u767c\u5e03-\u7d93\u9078\u8209<\/strong>\u5f8c\u6578\u64da\u7d71\u8a08<\/h3>\n\n\n\n

\u7d93\u904e\u5e7e\u5e74\u7684\u7814\u7a76\u8207\u8ad6\u8b49\uff0c\u8afe\u723e-\u7d10\u66fc\u57281972\u5e74\u300aReturn to the concept of powerful mass media\u300b\u4e2d\u9996\u6b21\u767c\u8868\u6c89\u9ed8\u87ba\u65cb\uff0c\u5f8c\u7e8c\u518d\u7d93\u904e\u8a31\u591a\u7814\u7a76\u8207\u5be6\u8b49\u5f8c\uff0c\u65bc1974\u5e74\u767c\u8868\u300aThe Spiral of Silence: A Theory of Public Opinion\u300b\u4e2d\u767c\u8868\u4e86\u6838\u5fc3\u7684\u6982\u5ff5\uff0c\u65bc1980\u5e74\u65bc\u300aThe Spiral of Silence: Public Opinion-Our Social Skin\u300b\u66f4\u52a0\u8a73\u7d30\u89e3\u91cb\u6c88\u9ed8\u7684\u87ba\u65cb\u3002<\/p>\n\n\n\n

\u6c89\u9ed8\u87ba\u65cb\u7406\u8ad6<\/strong><\/h2>\n\n\n\n

\u6c89\u9ed8\u87ba\u65cb\u7406\u8ad6\u7684\u601d\u8003\u8207\u63a8\u8ad6<\/strong><\/h3>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\u9020\u6210\u6c89\u9ed8\u87ba\u65cb\u7522\u751f\u7684\u56e0\u7d20<\/strong><\/h3>\n\n\n\n

\u57fa\u672c\u4e0a\u6703\u6709\u4e00\u4e9b\u689d\u4ef6\uff0c\u9996\u5148\u662f\u6709\u300c\u722d\u8ad6\u6027\u7684\u8b70\u984c\u300d\uff0c\u6216\u662f\u6c92\u6709\u300c\u6a19\u6e96\u7b54\u6848\u7684\u8b70\u984c\u300d\u958b\u653e\u5927\u5bb6\u8a0e\u8ad6\uff0c\u5982\u679c\u662f\u5df2\u7d93\u9054\u6210\u5171\u8b58\u6216\u662f\u6709\u6b63\u78ba\u7684\u6cd5\u5f8b\u89e3\u91cb\u904e\uff0c\u90a3\u300c\u6c89\u9ed8\u87ba\u65cb\u300d\u73fe\u8c61\u5373\u4e0d\u592a\u53ef\u80fd\u767c\u751f\u3002<\/p>\n\n\n\n

\u300c\u5a92\u9ad4\u300d\u5728\u6b64\u904e\u7a0b\u4e2d\u4e00\u5b9a\u6703\u51fa\u73fe\uff0c\u4e26\u4e14\u626e\u6f14\u8457\u91cd\u8981\u7684\u89d2\u8272\uff0c\u4e0d\u8ad6\u90a3\u500b\u5a92\u9ad4\u662f\uff1a\u771f\u5be6\u4eba\u5011\u7684\u53e3\u8a9e\u50b3\u64ad\u3001\u96fb\u8996\u3001\u5831\u7ae0\u96dc\u8a8c\u7b49\uff0c\u4ea6\u6216\u662f\u7db2\u8def\u5a92\u9ad4\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u660e\u661f\u7db2\u7d05\u3001\u53e3\u7891\u8ad6\u58c7\u7b49\uff0c\u90fd\u6703\u662f\u4e3b\u8981\u6e20\u9053\uff0c\u5728\u50b3\u64ad\u7684\u904e\u7a0b\u4e2d\u5c07\u9020\u6210\u5f37\u3001\u5f31\u52e2\u5169\u6d3e\u4e0d\u540c\u610f\u898b\u7684\u7522\u751f\uff0c\u4f46\u5be6\u969b\u4e0a\u662f\u5982\u4f55\uff0c\u6703\u4e0d\u6703\u4f9d\u5faa\u5f37\u3001\u5f31\u52e2\u8072\u91cf\u6210\u6b63\u6bd4\uff0c\u9084\u662f\u6703\u516c\u773e\u9810\u671f\u7684\u7d50\u679c\u610f\u60f3\u4e0d\u5230\u5462\uff0c\u90a3\u5c31\u662f\u53e6\u5916\u7684\u7d50\u679c\u4e86\u3002<\/p>\n\n\n\n

\u6c89\u9ed8\u87ba\u65cb\u6848\u4f8b-\u6578\u4f4d\u884c\u92b7<\/strong>\u9762\u5411<\/h2>\n\n\n\n

\u653f\u6cbb\u50b3\u64ad\u7684\u6c89\u9ed8\u87ba\u65cb<\/strong><\/h3>\n\n\n\n

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\u660e\u661f\u3001\u7db2\u7d05\u3001YouTuber<\/strong><\/td>\u7db2\u7d05\u660e\u661f\u5408\u4f5c\uff0c\u8e6d\u8b70\u984c\u63a8\u81ea\u5bb6\u65b9\u6848\u589e\u52a0\u6d41\u91cf<\/strong><\/td>\u85c9\u7531\u540d\u4eba\u6563\u4f48\u6b63\u78ba\u5167\u5bb9\uff0c\u6e1b\u5c11\u8ca0\u9762\u6301\u7e8c\u767c\u751f<\/strong><\/td><\/tr>
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\u793e\u7fa4\u64cd\u4f5c\uff0d\u793e\u7fa4\u7d93\u71df(Meta\/LINE)<\/strong><\/td>\u7dad\u6301\u54c1\u724c\u539f\u672c\u512a\u826f\u670d\u52d9\u54c1\u8cea\u5167\u5bb9\uff0c\u8996\u60c5\u6cc1\u8e6d\u8b70\u984c\u8a0e\u8ad6\uff0c\u4e0d\u4f7f\u7528\u8ca0\u9762\u653b\u64ca\u65b9\u5f0f\u52a0\u5f37\u8072\u91cf<\/strong><\/td>\u78ba\u8a8d\u4e8b\u60c5\u5f8c\u95e2\u8b20\uff0c\u6b63\u9762\u5c0d\u61c9\u548c\u88dc\u511f\uff0c\u9006\u98a8\u8a0e\u8ad6\u904e\u591a\u653b\u64ca\u6642\uff0c\u66ab\u95dc\u7c89\u5c08\uff0c\u5371\u6a5f\u8655\u7406<\/strong><\/td><\/tr>
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(\u4e00)\u7db2\u7ad9\u516c\u544a\u8207\u88dc\u6551\u63aa\u65bd<\/strong><\/h3>\n\n\n\n

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(\u4e8c)\u53e3\u7891\u98a8\u5411\u5c0e\u6b63\u8207\u7f6e\u5165<\/strong><\/h3>\n\n\n\n

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(\u56db)\u5a92\u9ad4\u5408\u4f5c\uff0d\u65b0\u805e\u7a3f<\/strong><\/h3>\n\n\n\n

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(\u4e94)\u793e\u7fa4\u64cd\u4f5c\uff0d\u793e\u7fa4\u7d93\u71df<\/strong><\/h3>\n\n\n\n

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(\u516d)\u5ee3\u544a\u6295\u653e\uff0d\u5f71\u97f3\u3001\u5716\u6587<\/strong><\/h3>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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Oxford<\/a>
Academia<\/a>
Onlinelibrary Wiley<\/a>
CNN\u4e2d\u592e\u901a\u8a0a\u793e<\/a>
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\u82f1\u570bBBC<\/a>
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<\/p>\n\n\n\n

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